Design a Logo with Curved Text

In this Graphic tutorial we will create a professional logo design, using a coffee shop logo as an example. We will use Graphic's text on path feature to easily create curved text labels around the top and bottom edges of the logo, and use the Appearance pane to customize the look of the logo's background.

Resources:
CoffeeBean.svg
WoodBackground.png

Step 1 - Create a New Document

Let's begin by creating a new document. Choose File > New (Control + N) to bring up the 'New Document' panel. Set the document units to pixels, and the document dimensions to 850 pixels wide by 650 pixels high.

Step 2 - Draw an Ellipse

Select the Ellipse Tool (O) from the toolbar. Draw a circle with a width and height of 360 px and make sure that it stays selected and open the Properties pane. Focus on the Alignment section and simply click the Horizontal Centers and Vertical Centers buttons which will bring your circle in the center of the canvas.

Step 3 - Set the Fill and Stroke Styles

With the circle shape selected, switch to the Effects pane in the Appearance panel to customize the its stroke and fill settings. Click on the color well of the Fill item to change the circle's fill color. From the RGB color picker, choose R: 110 G: 48 B: 0.
Click on the Stroke color well and change the stroke color to R: 130 G: 62 B: 0. Next, click on the Stroke item to view and edit the stroke settings. Set the stroke width to 10 pt and the position setting to Outside.

Step 4 - Add a Second Stroke

Using the Effects pane you can add multiple strokes, fills, and effects to shapes. Click on the '+' button at the bottom of the panel and choose 'Stroke' from the popup menu to add a second stroke to the circle shape. Set the second stroke's width to 5 pt, its color to white (R: 255 G: 255 B: 255), and set its position setting to Outside.

Step 5 - Set a Drop Shadow

Make sure that your circle is still selected, keep focusing on the Effects section from the Appearance pane and simply check the little box that stands for the existing Drop Shadow effect to activate it. Enter 0 in the X box and 2 in the Y box, drag the Size slider at 5 and then click the color box that stands for this Drop Shadow effect. Make sure that the color is set at black and drag the Alpha slider at 75%.

Step 6 - Add a Text Object

We will create each text label in its own layer. Create a new layer by choosing Arrange > New Layer (Shift + Command + N). To create the first text object, choose the Text Tool (T) from the toolbar and click and drag a text area on top of the circle. From the text options bar, choose the font American Typewritter, style Regular, and font size of 45 pt. Set the text color to white and type the label's text, 'Smooth Roast' for this example.

Step 7 - Create the Text Path

Select the Ellipse Tool (O) again from the toolbar. Draw a new circle with a width and height of 270 px and center it using the same buttons from the Alignment pane. This smaller circle doesn't need a color for fill/stroke so simply disable the active Fill and Stroke from the Effects pane.

Step 8

Choose the Move Tool (V) from the toolbar and with the Shift key pressed click to select both the text object and smaller circle shape. Choose Modify > Place Text on Path to bind the text to the circle path.

Step 9

By default, the text begins at the bottom of the circle. To position the text on the path, click on the round handle next to the first character and drag it along the path.

Step 10

Create a new layer by choosing Arrange > New Layer (Shift + Command + N). Again using the Text Tool (T) create a second text object with the same style settings as before, with the text 'Coffee Company'.  Next, with the Ellipse Tool (O) create another circle with a width and height of 325 px and then center it using the same buttons from the Alignment pane. This new circle doesn't need a color for fill/stroke so simply disable the active Fill and Stroke from the Effects pane.

Step 11

As before, select both the text object and circle path using the Move Tool (V). Choose Modify > Place Text on Path to bind the text to the path. The text will initially be placed on the outside of the path. To place the text on the inside of the path, choose Modify > Reverse Path Direction. Click and drag the round handle to position the text at the bottom of the label.

Step 12

Create a new layer by choosing Arrange > New Layer (Shift + Command + N). Using the Ellipse Tool (O) draw a circle with a width and height of 240 px and then center it using the same buttons from the Alignment pane. Set the circle's fill color to R: 110 G: 48 B: 0, the stroke width to 2.5 pt and the stroke color to white.

Step 13

Graphic can import vector shapes and clip art from PDF and SVG files. You can find vector design resources on many different websites, openclipart.org hosts a large library of public domain vector clipart in SVG format that can be used in Graphic.
Import the CoffeeBean.svg file using File > Open (Comnand + O), or by dragging the file to the Graphic icon in the dock. The file will open as a new Graphic document. Select the coffee bean shape and copy it to the pasteboard using Edit > Copy (Command + C). Switch back to the tutorial document. Create a new layer and paste the shape using Edit > Paste (Command + P).

Step 14

With the bean shape selected, set its fill color to white using the Appearance pane. With the Move Tool (V) you can scale and position the coffee bean shape to fit nicely inside the center of the logo. To create two more coffee bean shapes, you can either use the copy and paste commands or option-drag the first shape with the Move Tool. Rotate, scale, and position the bean shapes to finish the inner part of the logo.

Step 15

To create the smaller text labels, choose the Text Tool (T) from the toolbar and click and drag a text area on the left side of the logo. From the text options bar, choose the font Arial, style Bold, and a font size of 16 pt. Set the text alignment to center and the color to R: 255 G: 188 B: 128. Type the label text, 'Since' for the left side label.
Repeat these same steps to create the right side label with the text '1981'.

Finished Design

Congratulations, you've finished the tutorial!

Graphic File: CoffeeShopLogo.idraw